We believe Mondays should not be mundane. The start of the week should not be bleak. The first day should not be the worst day. That’s why we created a weekly roundup of quality content with a sense of humour, to make Mondays into Fundays.
A first time for everything
There’s no stronger look for a brand than coming to the rescue of customers in times of despair. Desperate times call for desperate measures and a certain Adam Greenwood cut the forlorn figure of a damsel in distress on-board a Virgin Train.
Picture the scene: Having just done a number two on moving public transport, the teenager then found himself the victim of a lack of toilet paper – a sticky situation that hopefully the minority of you can sympathise with. Naturally, Adam proceeded to tweet an S.O.S cry for help direct to Virgin Trains.
Fortunately for Adam, Virgin’s social media team was alert to the emergency and were able to coordinate a handover of the extra supplies needed to ‘finish the job he had started’. His words, not ours.
Brownie points to Virgin for bending over backwards for their customers! Adam was clearly boweled over with the response.
The moral of the story is simple, kids. Don’t leave home without loo roll. Or your smartphone.
Combatting cutlery crime with a spoonful of humour
Mexican chain Wahaca found itself in an S.O.S situation of its own and, though it might be less dramatic than Adam’s, is a great example of how a brand can spin something negative into a positive with a bit of clever content.
Despite resembling utensils you’re more likely to feed babies with, the brightly coloured cutlery has found favour among Wahaca customers to the extent that 4,000 of the specially designed dessert spoons go mysteriously missing from the restaurants each year.
Save Our Spoons (S.O.S) is the amnesty campaign that has been trying to retrieve the sought-after spoons. Wahaca has taken a soft approach to clamping down on the cutlery crime, one of forgiveness and generosity. By setting up the amnesty and expecting their return, the brand supposes the missing spoons are merely being ‘borrowed’ and as added incentive it promises an edible reward. Can’t say no to free tacos! And what of the honest customers who don’t ‘borrow’ spoons in the first place? Do they get free food too?
We’re not so convinced that the Spoon Amnesty is the restaurant’s top priority and suspect this is actually a clever piece of marketing.
From the ha-ha-harchives
Remember Sainsbury’s shameful #50pchallenge poster pratfall that we covered last year? If not, take a look here for a reminder. Well, supermarket rival Lidl jumped on the bandwagon of mockery and whipped up this clever piece of reactive content, poking fun at its competitor’s mistake, while simultaneously bigging up its own discount prices. Genius!