Monday Funday is your little slice of branded comedy content heaven – so pour yourself a big cup of coffee, kick off your loafers and indulge in a little bit of marketing ‘me’ time. Today we’ve got a couple of brand blunders and something classic from the world’s richest stand-up comedian.
You know what tastes great with fresh coffee…
Imagine the scene. You’re a hotshot product developer who is looking to go places. You’ve been around the block and seen the damage an ill-considered idea can do. That’s why this time it’s going to be different. You’re going to survey your current customers, find out what they like and don’t like about your product, then you’re going to act on that intel to surprise and delight them. So far this is all sounding pretty good right? But what if the customers you surveyed lied?
Let me explain. Last month popular bagel-merchant New York Bakery Co. decided to find out what its customers didn’t like about the brand’s products, so they could make them better and, y’know, make the customers happy. Respondents to a survey told the brand that they didn’t like having their bagels pre-sliced, so NYB stopped pre-slicing. Unfortunately this move has not gone over well with the great British public.
Just look at Ryan Glancey’s angry face. He hates slicing his own bagels.
And what about this from Suzie Murfet? Ouch!
We think Sarah Burhouse might have aspirations to work as a writer. What a turn of phrase!
My personal favourite. Read the post and the comments.
Internal comms, the clue is in the name
Wouldn’t it be a disaster if a major corporation inadvertently announced its up-selling policy to customers via a giant window poster? Well that’s just what happened to supermarket Sainsbury’s when some doofus accidentally put this up in the store window, instead of in the out-of-bounds, staff only area out back where it was meant to be.
A reminder, if any were needed, that internal comms are supposed to stay internal, especially if what you say behind closed doors might be seen by some as not tallying up with your public-facing tagline. ‘Live well for less‘, anyone?
From the ha-ha-harchives
Hot on the heels of his blisteringly sarcastic speech at this years Clio awards (the Oscars of advertising for those who don’t know), we thought we’d dredge up something from Jerry Seinfeld’s own well-paid back catalogue. Warning, may contain alarmingly bad acting from tech billionaires.