European Unity Walk – taking big steps for Parkinson’s awareness

Last week, more than 700 people took to the streets of Luxembourg City in the second European Unity Walk. This event raises awareness by bringing together policymakers with families supporting people with Parkinson’s. As well as guests from 25 countries, this year’s event was also attended by local government ministers and Prince Guillaume and Princess Stephanie of Luxembourg, who joined hundreds of volunteers and thousands of supporters on the 1.2km route and its street party and music events.

The EPDA represents 45 member organisations and advocates for more than 1.2 million people with Parkinson’s and their families. As creative content partners with EPDA, we attended the very first Unity Walk in Amsterdam.

EUW2012_Michael_Unity Walk 2013

We also designed the European Unity Walk site, and enhanced it with new branding for the event this year. As well as crucial content about the event, like route maps, the site also includes handy registration pages and photo galleries, helping to create the community feel that has helped to link hundreds of supporters.

Screen Shot 2014-10-01 at 12.57.37

Head of Editorial and Brand Communications at EPDA, Dominic Graham said, ‘The Unity Walk toolkit that Speak Media produced has been a popular download from the website’. And so, it is gratifying to know that, since the original European Unity Walk, other countries, including Holland, Denmark, Greece, Israel, and Ireland, have been inspired to get more involved by holding their own national walks.

Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media.

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