Monday Funday: a new twisticle on the listicle

In a one-off special edition of Monday Funday, we choose our four favourite articles from, Jack Links’ answer to the proliferation of clickbaiting content sites. That’s right, with the help of satirical newspaper The Onion, the American beef jerky brand is going after the likes of Upworthy, BuzzFeed and Elite Daily – flipping those sites’ super-digestible content format on its head with a series of laugh-out-loud funny spoof articles.

Poor Harrison Ford

Pastiching the most widely-spread type of clickbait post, the listicle (list + article), this is just one example of the fine job Jack Links editorial team is doing of ripping it out of the big name content sites. Interestingly, the post is a reaction to a recent news development, proving that rather than a one-off PR stunt or shell-website, is actually a content platform built to live and last. We couldn’t be more pleased that it’s here to stay.


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George R.R. Martin needs to get back to work

Averaging one edition every five years, have you ever wondered why it takes George R.R. Martin, author of the hugely popular books that inspired TV series Game of Thrones, so long to write his books?  Well when he isn’t selling characters in his books to the highest bidder, he can also be found procrastinating by guest-writing blogs about horses for

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There’s absolutely no chance you’re going to get Don Draper

This article takes the form of one of BuzzFeed’s super-popular ‘which character are you?’ quizzes – an idea that is older than the Internet itself. As a keen Mad Men fan and a copywriter to boot, I was especially keen to find out which member of the Sterling Cooper and partners team I would end up being. It only started to get weird when I actually answered the questions.

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Nobody is safe

Not even the web’s latest fad, the promoted content spot, gets off without a ribbing. Check out the witty titles Jack Links has given this particular piece of site furniture.

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So there you have it, JackLinks is owning the conversation by duping people into clicking on its phony, and funny, clickbait links. Where many brands are shelling out for promoted content on sites like BuzzFeed and HuffPost, Jack Licks is switching it up and becoming a site instead, albeit with a fairly acerbic bent.

Where next?
More posts by Tom Owen
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Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media.

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