Our London Bike Show highlights

As most cyclists in the Big Smoke will probably be aware, the London Bike Show hit town this weekend. We popped down for a few hours to check out the merchandise (and marketing) on display.

Standout stands

We swung by the Bespoke Cycling stand to check out the brand’s sensational smorgasbord of beautiful bikes and were delighted to find ourselves standing on the floor of an alpine valley. What a view (and we’re not talking about that white Colnago either!)

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Hot gossip

One of the reps from an international brand gave us his withering take on the burgeoning British-made carbon bike boom, questioning why you’d make a big fuss out of making a product in the UK (where the practice is relatively new) when all the expertise in the making of carbon-fibre bike frames is in the Taiwanese factories.

On the other side of the show Client Director Paul had a minor mishap with a top-spec Boardman frame, sending the priceless piece of kit tumbling from its display plinth – fortunately no damage was done and the Boardman rep didn’t ask PW to fork out.

Where we’re going, we don’t need roads…

This stunning black racer looks and feels like it comes from the future. Created by German brand Stevens and weighing a scant 4.9kg it’s so light we were almost tempted to see how far we could fling it across the show floor. Given its £11,000 price tag however, we’re glad we didn’t succumb to the urge.

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Ou est le Tour?

One notable thing missing from the show was any form of Tour De France or Yorkshire presence. Slightly odd given that this year will see the world’s biggest bike race spend three days on our shores. Perhaps they had something better to do?

GT meets Vicky P

Imagine our surprise when we met Olympian Vicky Pendleton kicking it at the Herne Hill Velodrome stand. Editorial Director George was so star-struck he just had to get a picture.

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Flashy frames

Check out these brilliantly bright bikes from Holdsworth, Planet X, Starley, Passoni, Beacon and Singular. Our fave is the orange Holdsworth but to be honest, we’d take any of them home if we could!

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More great bike content
Breaking free: four brands using content to get ahead of the peloton
Our work with Rollapaluza CC on the urban hill climb
Trase case study: fine cycling apparel from Norway

Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media. www.speakmedia.co.uk

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