Lego called out over gender, again

Content brand Lego has once again drawn criticism for the perceived gender bias that some of its products demonstrate. This time though the complaint hasn’t been lodged by a concerned parent or social commentator, it comes in the form of a letter written by seven-year-old Charlotte Benjamin.

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Charlotte’s scarily perceptive message, which went viral this week, points out the imbalance in roles between male and female Lego toys, with the boy bricks heading out on adventures while the girls stay at home or spend their time at the beach. Signing off with a frank but reasonable request, she says: “I want you to make more Lego girl people and let them go on adventures and have fun ok!?!”

The only question now is whether Ms Benjamin’s letter will have the same impact as Lily Robinson’s ‘giraffe bread‘ missive?

Read more about Lego here
Sainsbury’s ticked off by four-year-old

Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media. www.speakmedia.co.uk

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