Monday Funday: O.W.L.S vs drones

Monday Funday is our weekly roundup of humourous marketing content, designed to give you a little pick-me-up so you’re ready to face the week ahead. Prepare to be edutained!

O.W.L.S vs drones

Last week we mentioned Amazon’s new drone delivery service, this week we’re going to talk owls. Specifically the new ‘service’ Waterstone’s will be introducing which aims to “revolutionise book delivery” by training a fleet of owls that will drop off your purchases right at your door. Check out the video below.

This delightful piece of satire isn’t the first Waterstone’s quip to reach the news either. There’s an apocryphal story about an employee interviewed on TV during the Manchester riots, when asked whether the store would stay open in the light of possible further unrest he replied: “We’ll stay open, if they steal a book they might even learn something.”

Old Spice Guy on the hunt for Gentle Mans

Much excitement in ad-land at the reprise of the shirtless Old Spice Guy – now on a mission to find out what makes British men so manly in the #GentleManHunt social campaign.

Unfortunately, the video teaser for the campaign – which sees OSG Isiah Mustafa embark on a tour of the UK for lots of Instagram photo-ops – doesn’t quite pack the tightly scripted punch of the original TV ads. And – perhaps because it’s essentially a re-hash of OSG’s three-year-old shtick (albeit with a new, more RP-ish accent), it’s feeling a bit tired. However, it’s still resonating with fans if the Facebook response is anything to go by – more than 300 comments from (mostly) guys around the country making the case for manliness in their town.

Screen Shot 2013-12-09 at 15.19.50

From the ha-ha-harchives

We’re heading back to 2003, when John Smith’s released their ‘top bombing’ advert as part of their ‘no nonsense’ campaign. Featuring comedian Peter Kay, his portly figure and delightful swimming shorts are the last things you’d expect at an international diving competition – the advert certainly made quite a splash amongst the British public.

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Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media. www.speakmedia.co.uk

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