Monday Funday: Kanye plunged by Zappos, Bupa does butt gags, Foot Locker says ‘Merry Kicksmas’

Monday Funday is our weekly roundup of humourous brand content, designed to give you a little pick-me-up so you’re ready to face the week ahead. Prepare to be edutained!

Interested in buying sh-t product? You’ve come to the right place! 

After last week’s report on how a bunch of brands jumped into a slightly bizarre twitversation started by @RiccardoEspaa7 and Tesco Mobile, there was an even bolder move by US retail giant Zappos in response to a rather more well-know Twitter user, who goes by the name of Kanye West.

Following a dig at Zappos CEO Tony Hsieh, who Kanye accused in an interview of “selling shit product to everybody”, the brand tweeted a link to a special product page featuring one of the funniest, most pointed product descriptions you’re likely to see.

The copy for the toilet plunger reads: “Interested in buying sh-t product? You’ve come to the right place! Here at Zappos.com, we happily sell sh-t products to everybody!” It then boasts of being ‘the perfect gift for the man that has everything’ – with the last few words being hyperlinked to (you guessed it) an article about Kanye’s rant.

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And how did that go down with consumers? Well the beauty of the thing is that Zappos fans continued the fightback in product review comments (more than 1,000 of them in the few days since the story broke). Here are a few of our favourites, to give you a flavour:

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Butt-muscle density up 37% – Bupa walks the walk

For obvious reasons, humour and healthcare don’t make easy bedfellows. Most people in their hour of need would probably prefer a reassuring bedside manner from their health insurer instead of a wise-cracking clown. Which is why companies like Bupa generally keep their content and their tone of voice well within the safe zone. But safe can also mean staid and boring – something Bupa are looking to counter by developing a more consumer-friendly, “conversational” tone as part of their new ‘One Bupa’ philosophy.

Global marketing activity for their new Ground Miles walking app is a sure sign of what Carol Baubock, global brand and corporate marketing director at Bupa, refers to as “stretching our tone of voice to be a bit more irreverent and fun.”

The centrepiece is a video based around the life and times of “overblown American stereotype” Chad Stryder, who is on a mission to motivate the world to “walk the walk”. With lines like “my butt-muscle density is up 37% since I started using this app”, it’s certainly irreverent – especially when compared to Bupa’s usual straight-laced tone. It’s also fun, but is it stretching that tone just a bit too far? We’ll let you judge for yourselves.

From the ha-ha-harchives

Nearly Christmas, right? Whatever. It’s a good excuse to run this old chestnut from Foot Locker. Grab your sack and get out, Santa.

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Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film. enquiries@speakmedia.co.uk http://www.speakmedia.co.uk

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