Monday Funday: brand banter on Twitter, a cinematic homage from Prada and a classic from the archives

Monday Funday is our weekly roundup of humourous marketing content, designed to give you a little pick-me-up so you’re ready to face the week ahead. Prepare to be edutained!

Branded badinage of epic proportions

Last week a massive twit-versation was kicked off by a user called @RiccardoEspaa7 when he posted this message to Tesco Mobile (we’ll apologise on Ricardo’s behalf for the swearing).

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After some weird back-and-forth between Ricardo and the Tesco account, Yorkshire Tea jumped into the conversation.

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Followed quickly by Jaffa Cakes and Cadbury’s.

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In the end no less than 5 major UK consumer brands jumped into the feed. Whether or not this social activity led to any measurable business-related gains for any of the companies we can’t say, but with something as frivolous as social media it’s perhaps more important to simply be in the conversation with an authentic, conversational contribution that raises a smile – ensuring your brand’s place in the thoughts of consumers in the process.

Grab a cup of tea and a Jaffa cake and read the full story on BuzzFeed.

The King of Quirk

Prada just can’t help itself. No sooner has one funny film it produced made it into Monday Funday, but the fashion brand follows it with another ripsnorting effort. This time Wes Anderson takes directorial control, casting Jason Schwartzman (who else?) in a short film paying homage to the works of classic Italian director Federico Fellini. At 7 minutes long it’s well over the length of a normal ad break, so it likely has no chance of being aired on television – we also only counted three seconds of screen time during which the Prada name is visible – highly impressive restraint for a brand paying out big money for Anderson and Schwartzman’s time. With these two films released in short succession Prada has clearly opted to create something entertaining that will draw consumers to the brand, rather than the tried-and-tired interruption model.

From the ha-ha-harchives

Last week when we were researching Heineken for content brand of the week we ran across this banned TV commercial from 2006. The premise is simple, the dude loves beer. Enough, in fact, to desecrate his roast chicken dinner.

Where next?

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Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media.

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