Monday Funday: Dodge, Fiat and Harvey Nichols

Monday Funday is our weekly roundup of humourous marketing content, designed to give you a little pick-me-up so you’re ready to face the week ahead. Prepare to be edutained!

I don’t know if you heard, I’ve had over 700,000 views…

In case you’ve been living under a big red candle for the last six months, there’s a new Anchorman movie on the way to cinemas. Cashing in big time on all the hype surrounding the movie Dodge has created a set of fake ‘ads’ featuring none other than Ron Burgundy, Will Ferrell’s iconic, oft-quoted character in the film.


‘Flooding up your timeline with my baby news’

This three-minute music video was created by Fiat to promote its versatile 500L model, and specifically its use as a family car. Touching on all the not-so-fun aspects of becoming a new mum, it’s a fine example of brands creating content specifically for use online, instead of just posting up their TV ad spots to YouTube.


From the ha-ha-harchives

Stretching back to 2009, here’s a series of print ads for the Harvey Nichols summer sale that you may have missed. The reason you probably won’t have seen them is that they were largely printed in foreign languages with only very small translated text at the bottom of each poster.


Aimed at building brand recognition among tourists these pithy print ads play on stereotypical views of Britishness, and were aimed at boosting sales to tourists visiting the UK.


The less said about Harvey Nichols’ more recent ‘Contain Your Excitement’ campaign, the better.

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Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media.

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