Monday Funday: Shakespearean wordplay, floral-scented funnies, and bear murder.

Monday Funday is our weekly roundup of humourous marketing content, designed to give you a little pick-me-up so you’re ready to face the wearisome week ahead. Prepare to be edutained!

All’s well that ends Woot!..

We’ve talked about Wootbefore on the Speak blog, but honestly, until the brand stops being laugh-out-loud funny we’re probably not going to stop. Aside from being a pedantic punctuator’s nightmare, Woot! is a discount site that offers visitors big savings on everything from reconditioned power tools to crystal jewellery. Leaving product descriptions to one side, the Woot! blog is a treasure trove of time-wasting video content and Shakespearean song-title pun competitions.

The Two Gentlemen of My Sharona, anyone?
The Two Gentlemen of My Sharona, anyone?

Even the FAQ page (typically where tone of voice goes to die) raises a few chuckles.

Wait, I thought the Woot podcast was a daily audio thing.
Get with the ’10s, Gramps. We ditched that noise, like, ages ago. Now you can watch the video instead, once referred to on the Woot Wikipedia page as “not nearly as good.”

When the brand was bought-out by Amazon there was even a rap video performed by the Wootmascot – a monkey glove-puppet. Our favourite line:

Then boom! We got acquired my Amazon.
So no more rolling in late with our pyjamas on.

Penhaligon’s: not another Innocent (thank goodness)

Innocent is one of the great UK startup success stories of recent years. In fact, many marketers might be sick to the back teeth of hearing about the brand’s ubiquitous, sweetly-written style and the slew of copycat copywriting it has spawned. Nevertheless, its distinctive branding and tone of voice have helped create a multi-million dollar business.

Screen Shot 2013-09-16 at 10.38.01

The flaw with many of Innocent’s imitators is that they don’t have the same connection between their brand and the quirky, gently-joking tone, so it’s good to see other brands taking a funny ToV in a different direction. Penhaligon’s is a historic English perfumer that puts an arch spin on our impressions of Victorian (or is it Edwardian?) society to create something funny, but also relevant to its established brand heritage. Penhaligon’s uses postcard-style email header images to liven up its e-newsletters and introduce its collections.

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From the ha-ha-h archives

It wouldn’t be Monday without a moment of retrospection, whether you’re harking back to the excesses of the weekend, or looking further back into the annals of branded Internet content. This week we’ve dredged up this funteractive video/game from Tipp Ex. It’s a little complicated to explain, but we’d recommend not shooting the bear, then letting the magic happen.


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More posts by Tom Owen
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Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media. www.speakmedia.co.uk

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