Monday Funday; a Ling’s Cars Special

Regular Monday Funday readers will be pleased to hear we’re back with a vengeance after a lovely Bank Holiday Monday off last week. To make up for lost time we’ve got a full-length special on a single brand, Ling’s Cars, which we’re pretty certain is the funniest car-leasing brand in the world, if not the funniest automotive brand we have ever come across. We picked our four favourite aspects from the low-cost car-leasing brand’s marketing mix.

Baby Ling says…

It’s hard to know where to start with the user experience on the Ling’s Cars website. Whether it’s the gloriously repetitive, ebullient music that plays as soon as you land on the homepage; the eye-watering colour palette; or the nonsensical animated gifs of cat’s in military helmets – the site is a veritable ‘what not to do’ of modern web design. And yet somehow it works. We especially enjoy the “Baby Ling says” CTAs that pop up when you hover over a car listing.

Screen Shot 2013-09-02 at 12.17.25

Having a moan

Ling’s Cars publishes complaints it receives from customers on a page of the site titled ‘Moans’. While the type of messages the site receives is interesting in itself, the bit we really enjoy is Ling’s foul-mouthed confrontational replies. Here are some classics.

Screen Shot 2013-09-02 at 11.24.06

Screen Shot 2013-09-02 at 11.32.51

Screen Shot 2013-09-02 at 12.15.47

Ling, the dragon-tamer

Ling shot to fame because of her appearance on dragon’s Den, which she now freely admits was never intended to raise any funds, simply to boost the profile of her website. Skip to 2:50 to see Ling turn down the investment of dragons Duncan Bannatyne and Richard Farleigh.

Tweetings

Ling’s twitter feed is a fascinating mix of astute observations on the political news of the day, and quite a lot of toilet humour. There’s also some boring stuff about actual car-leasing.

Where next?
More posts by Tom Owen

More posts in Monday Funday
View our work

Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media. www.speakmedia.co.uk

2 thoughts

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s