Monday Funday; bikes, sweets and man-smells

Monday Funday is our weekly round-up of the great, and not-so-great, in funny branded content. We’ve got three picks for you this week which will hopefully raise a smile and get you through the Monday blues.

Why is Chris Hoy like a racehorse?

Massive flanks? Gratuitous glucose consumption? Both compete in sports rife with doping? Obviously the answer is ‘all of the above’, but also they’re both deserving of drivers’ care and attention (according to this new video from Cycling Scotland). The video uses humour to put across a serious point about road safety, something usually communicated with graphic shock-vertising.

Skittles; keeping it (sur)real

It might take a couple of minutes to get your head round, but once you ‘get it’ there are few funnier corners of the Internet than the Skittles Twitter account. Packed to bursting with weird one-liners and non-sequiturs, it reminds us of Zach Galifianakis’ stand-up. Here are some favourites from the last few days.

From the ha-ha-ha-rchives

This is our weekly spot for golden oldies, and you can’t get much oldie-er than Old Spice. The manly fragrance brand has been dominating YouTube for years, ever since the brand’s first viral vid, ‘The Man Your Man Could Smell Like’, was uploaded in 2010. The vid was so successful it spawned hundreds and hundreds more, which have seen ‘The Man’ sorting out Christmas gifts for the entire planet, guest stars like Terry Crews (The Expendables) and our personal favourite, Wolfdog, the new head of the Old Spice marketing department. Stamp, stamp, stamp. I just made a million dollars.


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Author: Tom Owen

A strategic storyteller and compelling content creator, awash with acuity and adept at alliteration. I work for Speak Media.

2 thoughts

  1. You get the short version – Oscar Wilde said there was one thing worse than being talked about, and perhaps by that measure the Niceway Code is a success (not) – a fluffy and not particularly funny rework of Rule 144 of the Highway Code without the big stick (You MUST NOT….).

    Some of those invited to provide input to the material were ignored when they pointed out that several items actually contradicted official advice and provision for cyclists and other road users, and within a day of the pre-launch trailer @NicewaycodeGB (Gone Bad) was up and soon had twice the number of followers with the #BeNiceNoo advice for Doric speakers @AyeWayCode and taking from the video on red light running @IvorWhiffyDick all delivering their own parody advice along with the NiceWeeCod blog (you can’t escape the fish on a bicycle joke). Do read them, the AyeWayCode has some fine originality in 140 characters.

    By way of contrast with the red light running cyclist someone found a clip of the same street and junction with a red light running Police car by way of a balanced view on the issue.

    Some of the timing has not been clever either, with the McCourt (Audrey Fyfe) sentencing appeal on 13th, and clearly the cod signs were not conceived with any reference to the Vienna Convention on International Road Signs standards. The most recent to appear should presumably be interpreted as a prohibition – “Do not swing a cat around when riding a bike”

    Placement is not a strong point either with posters decrying footway cycling appearing alongside shared use footways. Frankly there are better ways to spend nearly £0.5m and within a week of the official launch 80 people put their names to an open letter calling on the Scottish Government to rethink their ideas. Here’s one take on that from Kim Harding’s Blog.

    For the past 15 years I’ve been giving a very succinct safety mantra, which applies in the same way to almost every road user, and uses the information route which gets most directly to the brain, with by far the largest volumes of information the brain processes, and has an added benefit that the same route also sends out information. Combine this with the 24/7 360 degree safety system which again most people have, but far too many switch off, and we might well see a significant reduction in casualties, and boost in goodwill between all road users. I find it most odd that media professionals, who should have this concept at the root of the pitches they are making, have failed so far to actually connect with such a simple initiative.

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