Over the past few weeks we’ve been lending Norwegian cycling brand Trasé some copywriting support. We’ve been working closely with Trasé’s director, Kris, probably the most laid-back but focused man in Scandinavia, to help shape the story of Trasé and get his online content ready for the new webstore going live.
At Trase.no you can shop the range, read the two longer ‘story’ pieces we wrote, as well as enjoy some awesome ride pics and this super-slick video about the Trasé team’s trip to Jotunheimen (the land of the giants).
It’s been great working with a startup brand in an area that the Speak team are so passionate about, and we’ve had a lot of fun getting our teeth into the Trasé story. We’ll be going on some of our own adventures in Trasé gear soon so keep an eye out for some pics!