Design inspiration: Emily Forgot at Playdesk

“It’s not where you take things from – it’s where you take them to”

Our creative team headed down to Playdesk’s latest monthly-ish design meetup for an evening with Emily Forgot (real name Emily Alston), a graphic artist who has worked with super-brands, ad agencies and broadsheet newspapers alike, bringing her quirky and playful visual style to bear on an impressive range of projects.

selfridges_parade_5
Emily Forgot’s work for Selfridges

During her talk, Emily expounded the joys of finding new inspiration in existing works and ideas, citing the oft-quoted phrase attributed to film director Jean Luc Goddard: “It’s not where you take things from – it’s where you take them to.”

She also let us into her creative process and research methods – including “weird Google Journeys” where she would constantly chase the “buzz” of discovering artists both new and old, likening it to the same rush she gets from finding a bargain in a charity shop.

It was refreshing to see an artist placing a big emphasis on the importance of design heritage, focusing on being ‘good’, rather than worrying about the pressures of originality.

Keep your eyes peeled for Emily’s latest venture, Nursery Names – a range of artful, personalised gifts for babies which will be launching soon. For more information on future Playdesk events head here.

photo-2

Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film. enquiries@speakmedia.co.uk http://www.speakmedia.co.uk

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s