Design inspiration: Emily Forgot at Playdesk

“It’s not where you take things from – it’s where you take them to”

Our creative team headed down to Playdesk’s latest monthly-ish design meetup for an evening with Emily Forgot (real name Emily Alston), a graphic artist who has worked with super-brands, ad agencies and broadsheet newspapers alike, bringing her quirky and playful visual style to bear on an impressive range of projects.

Emily Forgot’s work for Selfridges

During her talk, Emily expounded the joys of finding new inspiration in existing works and ideas, citing the oft-quoted phrase attributed to film director Jean Luc Goddard: “It’s not where you take things from – it’s where you take them to.”

She also let us into her creative process and research methods – including “weird Google Journeys” where she would constantly chase the “buzz” of discovering artists both new and old, likening it to the same rush she gets from finding a bargain in a charity shop.

It was refreshing to see an artist placing a big emphasis on the importance of design heritage, focusing on being ‘good’, rather than worrying about the pressures of originality.

Keep your eyes peeled for Emily’s latest venture, Nursery Names – a range of artful, personalised gifts for babies which will be launching soon. For more information on future Playdesk events head here.


Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film.

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