Nachos & networking at the Content Strategy Meetup

content strategy

Monday night saw members of the Speak team join fellow content-heads at the Book Club in Shoreditch for a night of (very quick) talks about content strategy and related themes.

The London Content Strategy Meetup’s ‘Lightning Talks’ have become something of a regular fixture for us – partly because their venue is so near our studio, but also because they make for a fun & stimulating event. And there’s always lots of beer, nachos and networking to get through afterwards.

If you’ve not been before, the secret of their success is pretty obvious from the name – speakers are given a very challenging time limit of five minutes in which to present their topic. They also have to sync their talk to an automated presentation (20 slides) – not a task for the faint-hearted.

The fact that there are so many different presentations on the night ensures that – whatever your core discipline/interest/problem – there’s bound to be at least one or two that strike a chord.

The quality of speakers can vary, but that’s part of the fun. It’s not about super-slick presentation, and it’s not about ‘experts’ (although many of speakers on Monday could certainly be classed in that way). It’s about content strategy practitioners giving an impassioned and often very personal viewpoint about how we can get better at what we do.

It’s also about breaking this vast and nebulous field down into (very) small, digestible chunks that the rest of us can go away and chew on. No surprise then that the lightning talks are always a sell-out, with people coming from as far afield as Cornwall (nice to meet you, Hannah) to get their quick content fix.

For a summary of the talks given at the latest event, visit Kate Dreyer’s excellent blog.

To join the Content Strategy Meetup and stay informed about future events, visit:

Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film.

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