European Unity Walk – moving together with the force of “an unstoppable train”

The first ever EPDA Unity walk took place last month in Amsterdam. More than 1,000 people from 25 European countries joined together, united with a common purpose: to walk 1.6km through the heart of the city, together, to raise awareness of Parkinson’s disease.

Prof Bas Bloem: “Not being here is no option.”

With participation far exceeding anything that was expected the event was a huge success, no doubt thanks to a celebrity endorsement from Michael J Fox, the incredible amount of effort put in by the EPDA, and we like to think in some small part the work we’ve done to help the charity in promoting this event.

Earlier this year the EPDA briefed us to start work on the creation of a site and logo for a major new event beginning in 2012. The event was called the European Unity Walk. You can see the site we produced here

The main goals of the walk were raising awareness of the disease, promoting action from decision-makers and bringing people with Parkinson’s together to share their experiences and support one another. All of which the EPDA – and its partner, the Dutch national Parkinson’s organisation Parkinson Vereniging – emphatically achieved.

Property of the EPDA

Not only did participation far exceed the target of 400 walkers, but everyone who took part came away with an immense sense of togetherness and pride. Don’t take our word for it – here’s what some of the participants had to say about the event:

“Not being here is no option. Well, you can call me any weekend for this to tell you the truth and I think this should be at least a yearly event, not only in Europe but in other continents as well. And I hope that we’re setting things in motion, an unstoppable train, to improve the lives of people with Parkinson’s Disease.”

Bas Bloem – Professor of Neurology, Radboum University

“It’s the first time they’ve ever had such a unity walk in Europe. I think it’s important to bring people living with Parkinson’s, altogether across countries in Europe, to raise awareness, to build solidarity and to show that they’re there for one another.”

Jennifer Shum – Abbott Pharmaceuticals

Speak Media’s relationship with the EPDA began when we were asked to redesign their website. We were delighted to team up with such an amazing organisation and you can see the site and redesigned logo we produced here. Since then we’ve continued to work together, helping shape their communications strategy and producing a promotional video to mark 20 years since the founding of the organisation.

With plans already being made for the 2013 Unity Walk it looks to be an event that will go from strength to strength.

Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film.

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