Womens stripped* at Selfridges…

(*of apostrophes)

… So that’s it. I suppose once a major bookseller decided to do away with what many consider to be essential punctuation, the floodgates were bound to open. Look what landed in our inboxes from Selfridges recently – womens, possessive, sans apostrophe (not once but thrice – how brazen!). Many e-retailers may say ‘so what?’ but our wordsmiths are united in the view that it reflects badly on a brand to be so lazy about grammar… which is why – during tone of voice/copywriting projects – we go to great pains to help clear up any confusion our clients may have over men’s/women’s/kids’ – a surprisingly common issue in retail.

Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film. enquiries@speakmedia.co.uk http://www.speakmedia.co.uk

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