When William Dutton, of the Oxford Internet Institute, spoke those words, I wonder if this is the sort of thing he had in mind:
‘Soft, breathable, single sole shoe by Grenson. Beautifully
crafter crafted leather shoe, and one of the most popular in the Grenson collection. Perfect to wear with a suit or just when dressing (in?)formally. Grensons are is a guarenteed guaranteed shoe for life.’*
*From a boutique e-tailer’s description of a moderately expensive pair of handmade shoes.