“When a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue”

When William Dutton, of the Oxford Internet Institute, spoke those words, I wonder if this is the sort of thing he had in mind:

‘Soft, breathable, single sole shoe by Grenson. Beautifully crafter crafted leather shoe, and one of the most popular in the Grenson collection. Perfect to wear with a suit or just when dressing (in?)formally. Grensons are is a guarenteed guaranteed shoe for life.’*

Quite possibly.

*From a boutique e-tailer’s description of a moderately expensive pair of handmade shoes.

Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film. enquiries@speakmedia.co.uk http://www.speakmedia.co.uk

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