‘Transcend the perfect’: spot the (costly) spelling mistakes and eradicate verbiage

Costly spelling mistakes: Money off, or a wardrobe malfunction on the dancefloor?

Since it was first published last year, we’ve highlighted the BBC’s report on how ‘spelling mistakes cost millions in lost online sales’ with many of our clients, to help them (and their teams) understand why good grammar matters.

It may not be based on the most rigorous research, but it has the desired effect in encouraging e-commerce and marketing directors to see that, as the report quotes online entrepreneur Chris Duncombe saying, “when you sell or communicate on the internet, 99% of the time it is done by the written word… Often these cutting-edge companies depend upon old-fashioned skills.”

Have you stopped to review your site recently? How good are you and your colleagues at proof-reading each other’s written work – from sales CTAs to company news to new product information – before publishing online?

Here’s a test, using three genuine (and still live) samples from a fashion retailer’s e-commerce site. See if you can spot the grammar and spelling slips (our copy taster highlighted 15 typos, inconsistencies and strange bits of verbiage before he had to get on with some real work). Answers in the comments field please… spot prizes up for grabs for most entertaining/erudite responses.

1. Mt. Rainier Design hail from Seattle during the 1960’s and 70’s before disappearing as many heritage US brands did during the end of that period. A time hwen the world got fixed on mass production and lost sense of doing things the ol’ way. Mt Rainer was borught back to life by Japanese company Seilin and now boasts some of the finest outdoor apparel based upon original designs, materials and workmanship.

2. The Trickers brand rarely needs an introduction, master shoe makers since 1829 from their base in Northampton, England. They use only the best materials whilst their craftsman are legendary for their skills. We will be working with trickers each season to bring a range of shoes, designed by us, exclusively for superdenim. 

3. The Real McCoy’s is a Japanese brand that delivers the state of the art product that transcend the perfect replica of items that were produced in the past. There is absolutely no compromise in selecting the right materials as well as in the sewing an finishing of its products. Inspiration is for the Real McCoy’s comes from American military, whilst Joe McCoy is inspired all American work and sports wear.

Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film. enquiries@speakmedia.co.uk http://www.speakmedia.co.uk

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