The future is mobile

HTML5: the future of mobile?

Since its launch a few months ago, the FT Web App has already gained one million unique users (or should that be readers? You’d never refer to a printed newspaper as having ‘users’, after all). The FT is the most oft-cited example of a company that gave up on native (in its case, iOS) apps to create a multi-platform web app, built using HTML5 technology. The success of the move, as measured in users/readers, led the FT’s deputy CEO Ben Hughes to proclaim: ‘The future is mobile‘.

However, the question of what kind of mobile future we are heading towards (web app vs native) is still being hotly debated. Here’s a strong view in favour of native apps from – you guessed it – a native app developer, Mobile Roadie (an older post but still largely relevant to the ongoing debate).

Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film.

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