QUOTED: Marian Salzman

“If you’re still stuck telling stories, you had better start crafting them, celebrating our relationships with the media and getting collaborative, because the days of a one-way-mirror approach to getting the word out are long gone.”

‘Leading trendspotter’ Marian Salzman on why brands need to collaborate – with bloggers, the public and traditional media – to lend credibility to their communications.

Author: George Wright Theohari

Branding | Content | Design. We develop and deliver beautifully effective communications across print, digital and film. enquiries@speakmedia.co.uk http://www.speakmedia.co.uk

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