As well as enjoying a boom in popularity among consumers, the aspirational nature of Pinterest is drawing attention to the site as a great channel for brands to promote themselves. The site is a relatively easy and inexpensive way to put out content, and research shows that referrals to online shops from the scrapbooking site … Continue reading »
For brand marketers who couldn’t make it to General Assembly‘s recent workshop featuring Nathan Miller, here’s the Speak Media summary and analysis of key themes from the day. The value of empathy One big theme from the first session of the day was how to start making decisions about your brand and how to then … Continue reading »
Hush Puppies is a perennial presence on the British high street. They’ve been producing sharply styled shoes since the 1960s and in that time they have held on tight to their rock and roll heritage. Indeed, the name ‘Hush Puppies’ is synonymous with a certain style of shoe. That’s why the slightly neglected feel of their UK blog is … Continue reading »
Reblogged from sketchesfromahunter'salbum: It’s been a hard month for the frozen food industry. A supermarket sweep of damning test results has left several major food stores and suppliers out in the cold. Taco Bell, Tesco, Findus, Bird’s Eye and even flat-pack favourites Ikea have been found guilty of not recognising when a cow is not … Continue reading »
Many copywriters will tell you that when it comes to marketing copy – particularly direct response – there’s one word that you can’t afford to rule out: FREE. It’s not difficult to see why – as a general rule, we’re all motivated by what direct response marketer Scott Martin refers to as ‘the epic deal’ or … Continue reading »
Following on from our work to support cycling events such as the Urban Hill Climb, we’ve recently helped out the Friends of Herne Hill Velodrome with the promotion of their forthcoming ‘Spring Opener’ fundraising event. It promises to be a superb night – roller racing courtesy of Rollapaluza, the chance to win a signed Bradley Wiggins … Continue reading »
One of the biggest challenges in producing materials for events is the need to balance the creation of a distinctive, engaging and visually arresting product whilst staying true to the core values of your brand. There are countless examples of poor promotional materials doing more harm than good and it is a pitfall all event … Continue reading »
Is it ok to write for a fashion brand – or any brand for that matter – and still call yourself a journalist? A profile of former Esquire editor Jeremy Langmead in The Independent prompted a follow-up article in the Press Gazette asking just such a question, under the headline: ‘Is editor of retail website Net … Continue reading »
Quality, cross-channel content is increasingly being recognised as the most effective way of creating meaningful relationships between brands and consumers (and as a powerful tool for internal communications). It’s a rewarding time for content producers of all kinds – particularly those of us who have been involved in branded content since the heady, print-centric days … Continue reading »
Having worked on a number of web development projects in recent months, the Speak Media team took the opportunity of sitting in on user experience guru Martin Belam’s recent Guardian Masterclass – ‘So you want to be a UXer?’ As well as being a fun (and, as you’d expect, highly interactive) evening, it was a … Continue reading »
